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Google Presents: Unilever India Be Beautiful Case Study

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Through Be Beautiful, Unilever India's goal was to create a video answer for every beauty query imaginable. To create the Be Beautiful YouTube Channel, Unilever partnered with the biggest fashion, lifestyle, and beauty bloggers in the country and trained them on how to create high quality video content sharing everything from product reviews to make-up tips to DIY hair styling. In the past 6 months, the channel has seen more than 8.5 million unique users in India with more than 40 million views making it one of the biggest branded channels in India.
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तकनीक - Tech
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