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Google presents: MTS Internet Baby Case Study

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With the MTS Internet Baby, MTS created a YouTube sensation about a baby born ready to take on the world through the internet and technology. The ad features a baby using smartphones, tablets, and laptops from the minute he is born to connect to the internet and positions MTS as the best data network to do it. The video was made with YouTube in mind and was used first in TrueView and then offline on TV as well. TrueView proved to be both an efficient and high impact format for MTS with 90% completion for viewers seeing the ad, 2x growth of queries on Search, and 5x growth on YouTube. The commercial reached more than 27 million views making it one of the most popular Indian ads launched on YouTube in 2014.
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तकनीक - Tech
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