Why Air India failed? | Case Study of Air India | JRD Tata | Dhruv Rathee

Believe it or not, Air India used to be one of the best airlines of the world in 1970s, so much so that even Singapore Airlines was inspired from it. Luxury world class travel, the exquisite food and decor used to be its highlights. In this video, I take you through the journey of rise and fall of Air India. How one man’s ambitions and passion kick started this airline during British Raj times. How JRD Tata went far and delivered on his passion. How Jawaharlal Nehru nationalised this airline and why it eventually ended up failing to such an extent that the government was forced to privatise it. This is the story of Air India.

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0:00 Introduction
1:12 India's First Flight
3:24 Birth of Tata Airlines
4:17 Nationalization of Air India
7:02 Glory Days of Air India
10:56 The Downfall
14:04 Privatization vs Nationalization
16:05 Maharaja Returns Home