The Importance Of A Good Trailer | Special Feature | Komal Nahta

Renowned Film Critic and Trade Analyst in this special feature talks about the importance of trailers. He takes us through the reasons for the success of ‘Tanu Weds Manu Returns,’ the fate of which was decided the day the trailer of the film was unveiled. The trailer not only seemed intriguing to the people in trade but it appealed to the viewers as well. It is perhaps the only reason why TWMR has become the first women centric film, and the first film of the year, to enter the elite 100 crore club. Further, he also traces the mindset of the audience with regards to the failure of ‘Bombay Velvet’ at Box Office. Made in the budget of whooping Rs 108 crore, the film failed to reach even Rs. 50 crore mark as the film's content had been rejected outright. He also talks about the trailers ‘Badlapur,’ ‘Dum Laga Ke Haisha,’ ‘Gabbar Is Back,’ ‘NH10’ and many other films which decided the fate of these films.
ETC Bollywood Business covers the latest developments in the film industry including new releases, box-office collections, the emerging trends, future forecasts, reigning formulas, reviews, previews, trade speculations, behind the scene action, film verdicts, interviews with the biggest stars of Bollywood and much more.
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