How Detergent King NIRMA Got KILLED By Competition?

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Published Dec 11, 2022

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'Washing Powder Nirma', this phrase is something that every Indian who was around 90's or 2000's knows by heart. Nirma was so popular back in the day that every household was using Nirma to wash their clothes. Karsanbhai Patel from Gujarat made it so big that it was almost a billion-dollar business. But nowadays you don't see nirma anywhere, did you ever wonder why is that? Watch this video to know why Nirma failed despite being a household name.

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Category: वृत्तचित्र - Documentary
Tags: why nirma failed, Nirma business case study, how nirma failed

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How Detergent King NIRMA Got KILLED By Competition?

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