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Ford India unlocks 10x growth with Google Marketing Platform

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Ford India is one of the largest auto manufacturers in the country and perhaps one of the leading challenger brands who continue to pioneer innovation for the auto industry.
In their pursuit to ‘Go Further’ they turned to Google Marketing Platform to implement one of the most advanced and comprehensive, bespoke online-to-offline execution globally, which measures the impact of every digital touch point on what matters most to Ford – the purchase of a car, which happens in an offline environment.

Digital has become a competitive advantage for Ford India, and with GMP they are taking invaluable insights from Digital to their offline marketing areas beyond media planning to Product and Design, and into sales forecasting.
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तकनीक - Tech
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