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TRP Jumla of Republic TV | Dhruv Rathee

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In this video, I explain how the TRP system works, how it has been historically manipulated by news channels of all sorts and also the current Republic TV case, where Arnab Goswami’s channel has been accused of trying to manipulate TRP ratings to fool advertisers and increase his money flow. Mumbai Police is currently investigation it. TRP is measured and calculated by BARC ratings agency today.

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0:00 Introduction
0:52 What is TRP?
2:53 How is TRP Calculated?
5:33 Republic TV Case
9:43 Loopholes of TRP
12:10 NDTV vs Republic TV
13:20 Solutions

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More videos by Dhruv Rathee
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Category
शिक्षा - Education
Tags
Dhruv Rathee, Dhruv, Rathee
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