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Tell It Like It Is With Pernia Qureshi – Zee Zest

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From pioneering an online multi-designer store called Pernia’s Pop-Up in 2012, to launching Pernia Qureshi Brands, a multi-brand platform, Pernia Qureshi is a true style maven. In a conversation with @zeezest, she shares insight into the fascinating world of fashion including the answer to the question: How to tell if a fashion brand is sustainable?

“Do your research, because if you don’t, you’ll become a victim of greenwashing. Talk to the brand if they are available on WhatsApp or Instagram. Ask them about the fabrics being used, where is the product made and how is it made? A couple of questions and you’ll understand what the real deal is,” says Pernia Qureshi

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