Pan Masala Mafia | How Surrogate Ads work? | Dhruv Rathee

You must have noticed a whole bunch of your favourite celebrities and actors advertising pan masala and gutka products lately. But if you look closely, they say that its only elaichi and bottled water. A very simple answer. What exactly is happening here? How are celebrities and pan masala companies silently promoting cancer causing products? In this video, I explain the concept of Surrogate Advertising and how these pan masala companies try to fool their customers.

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00:00 Introduction
01:17 Loophole in Pan Masala brands
02:49 How Surrogate Ads Work?
06:12 Laws against Surrogate Ads
11:03 Celebrity Influence
13:46 Conclusion